The Pantone Color Institute has officially announced the color of the year for 2023, and it is Viva Magenta 18-1750.

This vibrant and powerful shade, which descends from the red family and is rooted in nature, represents a new signal of strength. We've been in the "Magentaverse" for a while and are so excited that this is the color of the year!

Viva Magenta is a joyful and optimistic color that promotes a celebration of life and self-expression. It is a boundary-less and electrifying shade that encourages us to be brave and fearless in our choices.

This year's color of the year is an animated red that is powerful and empowering. It exudes pure joy and is a stand-out statement color.

The true essence of this color is what we believe empowers a 2A woman, brave, powerful, and not afraid of boundaries. 

Want to rock this year's hottest shade? Look for accessories that make you feel empowered when you are carrying. You could switch out the strap on your Kinsey Rhea Maddie Purse for a new one in a Viva Magenta color.

Overall, Viva Magenta 18-1750 is a luxurious and sensual color that will lead us into 2023 with vim and vigor.

Its exuberance and energy will inspire us to be more daring and expressive in our creative endeavors.

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